3 Types of Stories That Build Trust and Grow Your Business (S2 E89) Artwork

Legacy Building Mamas

Welcome to the 'Legacy Building Mamas Podcast, ' hosted by Evelyn Lopez Delon.

Wondering if it's really possible to balance family, career, personal growth, and ambitious dreams? The answer is yes! But it won't be easy. The Legacy Building Mamas Podcast is here to give you the consistent hits of inspiration you need to keep chipping away at your goals. Each week, we share some of the valuable lessons we've learned on our entrepreneurial journey. I promise you'll always walk away with new strategies you can use to stay focused, motivated, and balanced. Filled with mompreneur tips and simple strategies for easing your mental load, this podcast is your all-in-one guide to the challenges and rewarding journey of building a successful Business whilst we nurture happy families.

Interviewing inspiring women carving their paths to success, our discussions start by defining intentions, mapping goals, and unearthing your ' why.'

Tune in, discover your " why, " shape your journey, - build your legacy!

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Legacy Building Mamas

3 Types of Stories That Build Trust and Grow Your Business (S2 E89)

May 21, 2025 • Evelyn Lopez Delon • Season 2 • Episode 89

Ever feel like you're doing everything right on social media — creating the content, following the strategy, posting consistently — but still not getting traction?

Let me tell you—storytelling might be the one strategy you’re missing that changes everything.

If you're feeling burnt out from content creation, hiding behind Canva posts and Reels, or just unsure how to talk about yourself without sounding salesy… this episode is for you.

Chapter Breakdown:

00:00 What I uncovered when I finally paused and reflected on what matters most.

02:30 Realisation: Nothing About This Was an Accident

04:30 Why Your Story Matters More Than Strategy

07:00 The Science of Storytelling + Trust

11:45 From Fear to Flow: Ditching the Script The mindset shift that changed everything in my content creation process.

18:45 Life by Design Is a Choice

23:00 How I Use Story Pillars to Make Content Easier

26:30 3 Types of Stories Every Business Owner Needs

28:00 Living Your Values Out Loud: What your content says about you — and how to make it truly reflect your brand.

41:30 Letting Go of Perfection: The New Way I Show Up: How I cut content time from 17 hours to 3 and started getting real DMs, not just likes.

✨ Join me for the free Lead Generation Funnel Strategy for Women in Business Masterclass:

🔗 How to Attract & Convert Dream Clients (Without Feeling Salesy)!

🎯 I’ll teach you how to use your story to attract the right audience and finally sell with connection (not burnout).

Or DM me the word “READY” on Instagram and I’ll personally send you the details about HER Digital Freedom — my membership for women ready to grow a values-led business without doing it alone.

Your story is your superpower.
Let’s get it out there.

Refer to Episode:

#83 Why I walked away from the 9 to 5 to build a Legacy

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