Legacy Building Mamas
Welcome to the 'Legacy Building Mamas Podcast, ' hosted by Evelyn Lopez Delon.
Wondering if it's really possible to balance family, career, personal growth, and ambitious dreams? The answer is yes! But it won't be easy. The Legacy Building Mamas Podcast is here to give you the consistent hits of inspiration you need to keep chipping away at your goals. Each week, we share some of the valuable lessons we've learned on our entrepreneurial journey. I promise you'll always walk away with new strategies you can use to stay focused, motivated, and balanced. Filled with mompreneur tips and simple strategies for easing your mental load, this podcast is your all-in-one guide to the challenges and rewarding journey of building a successful Business whilst we nurture happy families.
Interviewing inspiring women carving their paths to success, our discussions start by defining intentions, mapping goals, and unearthing your ' why.'
Tune in, discover your " why, " shape your journey, - build your legacy!
Join our community of empowered mothers redefining success and nurturing thriving families. Remember: You are capable, you are enough, and together, WE GOT THIS! 🚀
https://www.facebook.com/groups/651966120343532
Tap into valuable resources for support and inspiration in building your legacy:
https://legacybuildingmamas.com/
Legacy Building Mamas
Email Marketing That Works: 30–50% Open Rates w/ Afia Abrar (S2 E84)
Have you ever said, “I’m not a writer… I don’t know what to say”? You’re not alone.
Today I’m excited to welcome Afia Abrar, someone who’s not just part of my team, but truly part of my mission. She’s a copywriter and messaging strategist who helps coaches and creatives turn their ideas and voice notes into content that sounds like you—and sells with heart.
When we first met inside the Legacy Building Mamas community, I’d been putting off email marketing for seven months. It felt scary and overwhelming—until Afia gently offered her help. Since then, we’ve hit 30–50% open rates and created content my audience truly connects with. She is the secret weapon behind many of the heartfelt, high-converting emails inside the Legacy Building Mamas brand.
In this episode, we’re chatting about:
- messaging that converts
- content that feels like you
- and building a business that honours your life and your legacy.
If email marketing has felt like a block—this is the episode you need.
Chapters:
00:00 The 7-month block I had around email marketing
03:14 Afia’s journey from college teacher to copywriter:
10:32 Her advice if you’re scared to start (or don’t trust anyone to write like you)
17:26 How we make our content sound like ME: You’ll hear the exact process that makes this partnership work.
21:48 How we consistently hit 40–50% open rates on our emails
25:28 Why AI can help—but you are the magic: Afia shares her take on ChatGPT, authenticity, and keeping your soul in your content.
31:23 Afia’s big dream: A beautiful reminder that the work we do goes far beyond business—it can create real change.
💌 Connect with Afia: She’s the real deal. If you’re looking for someone who can help you write like you, Afia’s your person.
📍 Find her on:
📬 Or reach out via email – afiazeeshan777@gmail.com
Whether you're stuck on email marketing, struggling to sound like yourself, or holding back from sharing your story online—this conversation will remind you of the power of your voice, and how to find the right support to help you use it with confidence.
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